How digital can transform your company

Digital capability can transform every business function from customer-facing to operations to head office. The trouble is how to approach the opportunity. Any company getting started is faced with a dizzying array of options and perspectives and examples of how other companies have gone digital. What I have done (or tried to) is wrestle the…

How innovative is Australia?

The question ‘how innovative is Australian business?’ is an important question that is not easy to answer – what does innovation mean and how do you measure it? One option is to look at what proportion of Australia’s largest companies were founded less than say 20 years ago. While this doesn’t measure innovation by established companies, it does at least…

What is a business model and why does it matter

A growing number of companies are succeeding by doing business in new ways which is driving considerable interest in business model innovation. Google, Facebook, Linkedin, all introduced new products supported by new business models. Red Hat pioneered a model based on free open source software. Their model packaged the free software with maintenance services for…

9 major digital trends … and its way bigger than social media

Its not news we are living and working in a rapidly changing world. Globalisation, increasing competition, changing consumer behaviour, are impacting the entire marketing mix as well as society more broadly. While Promotion is the most changed element so far – reflecting changes in consumer viewing habits and the clear opportunity of social media –…