Hi and welcome to my digital transformation blog.

The blog looks at how public and private sector organisations can create greater value for customers and the organisation by using the tools of the digital economy, including service design, technology, and new business models.

It’s written by Penny Webb-Smart in Sydney, Australia. I hopey you find it interesting and useful.

You can also find me at openstrategy.com.au.

(This blog used to be called The Open Marketer and I changed the name in Sept 2016 to reflect a broader focus on public and private services.)



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