About

Hi and welcome to my digital transformation blog.

The blog looks at how organisations in the public and private sectors can create greater value for customers and themselves by using the tools of the digital economy, including service design and new business models.

It’s written by Penny Webb-Smart in Sydney, Australia. Hopefully you find it interesting and useful.

You can also find me at openstrategy.com.au.

(This blog used to be called The Open Marketer and I decided in Sept 2016 to change the name to reflect its new broader focus on public and private services.)

 

 

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