What is a business model and why does it matter

A growing number of companies are succeeding by doing business in new ways which is driving considerable interest in business model innovation. Google, Facebook, Linkedin, all introduced new products supported by new business models. Red Hat pioneered a model based on free open source software. Their model packaged the free software with maintenance services for…

9 major digital trends … and its way bigger than social media

Its not news we are living and working in a rapidly changing world. Globalisation, increasing competition, changing consumer behaviour, are impacting the entire marketing mix as well as society more broadly. While Promotion is the most changed element so far – reflecting changes in consumer viewing habits and the clear opportunity of social media –…